A Website Survey Makes Sense
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing [...]
Cost Effective Online Marketing
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, you feel relaxed and think, today at least, life is sweet.
As you take a sip of your morning Caffè macchiato you feel a rush [...]
Why You Should Do Market Research
For any organization that wants to offer products or services that are focused and well targeted market research is essential. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the [...]
What is Market Research Going to Tell You?
What can you learn by conducting effective market research?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your [...]
Marketing to the Online Generation
Customers are tough and demanding. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get under their skin. Online surveys reinvent the traditional format – bringing all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, [...]
