Can I Use Viral Marketing To Increase My Traffic Business?
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If you ask the question of how to get more website traffic, you\’ll often get this response – \’go viral\’.
Sounds interesting, but what does it actually mean? How does it work, and is it effective?
That\’s three solid questions that need answering, so let\’s get started…
In the medical world, a virus self duplicates and spreads, increasing its\’ coverage everytime and being notoriously hard to stop. In the marketing world, processes that grow and spread rapidly are called \’viral marketing\’ processes. It was never really called that in the days before the internet took off, but the idea still applied way back then.
To break the concept down to its\’ simplest, you give something away that has value, is of use to others. For the campaign to work effectively, the given item needs to have some link back to your business website, or encourage use of your product. In the giveaway, you build in encouragement for others to pass it on themselves.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
If successful, a viral campaign can create a flood of traffic which won\’t stop even if you wanted it to – a marketer\’s dream!
So, it sounds great doesn\’t it, but does it actually work?
The answer is yes, it most definitely does work – if you get it right it can be the biggest source of traffic to your website, and it can be done for free too.
You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.
On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral.
You could make a short video about your subject, or even screen shots, and once you\’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you\’ll have people falling over themselves to watch your video!
Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want.
Once the video is over, YouTube even offers the view the ability to forward it to their friends by just clicking one simple button.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let\’s not make any false claims, the first few times you do it, you\’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.
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