Cost Effective Online Marketing
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It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, you feel relaxed and think, today at least, life is sweet.
As you take a sip of your morning Caffè macchiato you feel a rush of cool air on the back of your neck and catch a movement out of the corner of your eye. Like a rabbit pulled from a hat there is now an impeccably dressed stranger sitting in front of you. Surprised, you sure are; you didn’t hear anyone knock and before you have time to say anything something he begins in a calm and reassuring voice.
‘This is the deal’
‘In every city of the world I am going to advertise your product on billboards at the busiest junctions.’
‘I will be able to tell you how many people see the advertisement, their nationality, age and gender.’
‘I will tell you exactly what they think of your product and can even give you their contact details. While they are looking at the billboard I will allow them to view your website and even make a purchase if they feel the urge.’
‘I will have all this ready in two days and it will cost you less than a small advertisement in your typical trade journal.’
He pauses momentarily. ‘Interested?’
Now you might think that you should beware of offers that sound too good to be true, that you are going to wake up soon or maybe that you really should get a lock for that office door.
But let’s just take a minute. If you are still reading this well I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.
Stop for a second and start to associate an online survey not with ‘market research’ but with ‘marketing’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is effective, direct, low cost and quick.
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. The number of people that see a billboard can only be estimated where as the number of people that start an online survey is a verifiable number.
By asking demographic questions such as age, gender and nationality you can collate important information that will allow you to measure the effectiveness of your promotion and ensure that you are interacting with your target market on a one-on-one level.
Unlike a billboard where the message can often just be subliminal with an online survey you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
‘So tell me. Do we have a deal?’
